Senior Advocacy Services
A Tradition Of Service For North Bay Seniors

Senior Advocacy Services promotes the health, dignity, rights and quality of life of seniors and disabled in the North Bay. We offer services that make a difference in people's lives, helping seniors select the best housing and insurance options for their needs and protecting the rights and well-being of people living in long-term care facilities. We rely on community support in order to provide our services.

The North Bay region covered by Senior Advocacy Services includes six counties: Sonoma, Marin, Solano, Napa, Lake and Mendocino. There are 223,000 persons age 60 and over living in this region, of which one-third -almost 75,000 people - are in Sonoma County. Almost all of these seniors will, at some point in their lives, be greatly impacted by one or more of the following issues: selecting and using insurance to receive health care services, moving (temporarily or permanently) to a long-term care residence that offers specialized support and maintaining a good quality of life while residing in a long-term care facility. Senior Advocacy Services assists people with these critical issues.

Senior Advocacy Services was created in 2000 by bringing together services that have been in operation since the early 1980's. We are a non-profit agency recognized as a public charity under Internal Revenue Code Section 501(c)(3).

Senior Advocacy Services offers three programs to support seniors and disabled persons.

The Long-Term Care Ombudsman Program works to help ensure that the 4000 residents living in nursing homes, residential care or assisted living facilities in Sonoma County quality of life is maintained, their rights are protected, and they are treated with dignity, free from abuse and are receiving quality care. Ombudsman services are free.

The Health Insurance Counseling and Advocacy Program (HICAP) provides free and unbiased counseling to seniors and their families to help understand Medicare benefits and rights, supplemental health insurance and HMOs.

The Residential Care Counseling Program provides comprehensive information and support to individuals and their families who are considering a move into housing that offers assistance with activities of daily living or medical assistance.

Senior Advocacy Services are provided without regard to race, religion, gender or national origin.

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